He knows the secret sauce involved in opening a movie, and when he was at Universal and Sony, those two studios experienced moments where their event pics would beat projections.Ī clever marketing move which the Warner marketing team pulled on Tuesday is that they dropped the first seven minutes of Mortal Kombat. You know what happened? I’m told pre-sales tripled on Tuesday (this despite Demon Slayer selling Mortal Kombat out at AMC 4 to 1 in presales heading into the weekend). sources, that the reason why is because of the studio’s new Worldwide Marketing President Josh Goldstine. movies this year keep beating their tracking, and I’m told, again and again by non-Warner Bros. Understand, the most which was ever expected for Mortal Kombat was $15M going into this weekend. result here, Warners likely shelled out less than Godzilla vs. This was to be expected, that Warners would edge out, for a couple of reasons: They had the bigger marketing spend ( Mortal Kombat is a $55M net production, and given the B.O. ‘Mortal Kombat’ Review: Lively Blood-And-Gore Reboot Caters To Fans & Nostalgic Gamers New Line Domestic Distribution Boss Jeff Goldstein this morning.
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“New Line once again far exceeded expectations and brought a movie that wowed fans general audiences,” beamed Warner Bros. The studio has owned nine weeks out of 17 this year in the top spot at the box office, with a 48% market share overall. This is the fourth movie from Warners this year to open in the No. (and Universal), and sincerely that goes all the way back to late August’s Tenet. Really, theaters wouldn’t be open if it wasn’t for Warner Bros. results were possible if it wasn’t for Warner Bros. on the chin for their audacious theatrical and HBO Max day-and-date strategy (which will catch up with itself eventually), we would not know that these B.O. Int’l Critics Line: Anna Smith On Japan’s Runaway Box Office Smash ‘Demon Slayer’Īll of this is a great sign that the world is opening up again, as the pandemic eases and vaccinations go up. Mortal Kombat reps the biggest R-rated opening to date during the pandemic. Interestingly enough, that amount isn’t that far from what Midway Game’s feature adaptation made back in 1995: $23.2M.Īll in, both films, according to Comscore, drove the biggest overall weekend since mid-March last year, when Covid started stateside with $52.9M, +180% over last weekend. SUNDAY AM FINAL: In the fight between Funimation/Aniplex’s Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train and New Line/Warner Bros./ HBO Max’s Mortal Kombat,it is the latter who is the victor with $22.5M, while the anime title drew $19.5M. 'Godzilla Vs Kong' Thrashes Past $400M Global 'Demon Slayer' Eyeing New Milestone - International Box Office Open Road has its horror movie Separation on April 30 and United Artists Releasing has the Guy Ritchie-Jason Statham feature Wrath of Man on May 7. Technically, we’re not going to see another big box office weekend again until the Memorial Day frame, May 28-31, with Paramount’s A Quiet Place Part II and Disney’s Cruella, which is essentially a month from now. Kong, Mortal Kombat and Demon Slayer, we need more films. Now that we know people will go back to the movies after Godzilla vs. Here’s where the industry needs to wake up. Demon Slayer grossed $5.2M (off 19% from Saturday), but significantly better than the anticipated $3.56M. Both had better-than-expected Sundays, with Mortal Kombat grossing $5.5M (off 36% from Saturday) Warners was expecting $4.8M.
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